Celebrating L'Oreal Color Trophy Philippines 2011

AWESTRUCK. I've been in awe of Filipino talent since my first stint at Mega Magazine Publications, Inc. as fashion and beauty assistant.  I immersed myself in countless projects and shoots showcasing both raw and polished talent. Irreplaceable experiences include sitting at the forefront of some fabulous shows and being in awe of sheer talent.

L'Oreal Love 2011: The coming together of the Philippines' Top Hairdressers

INSPIRED. Last 18 October 2011, L’Oreal Professionnel celebrated true Filipino talent in Hairdressing. Dubbed as the Oscars of Hairdressing, the L’Oreal Colour Trophy competition celebrates the talent of hairdressers worldwide as they interpret an international colour theme while maintaining hair integrity. (Hard to manage with the industry being so competitive!) A much awaited production, the Philippine Hairdressing industry is in an uproar to present, their best versions of creativity. This year's theme centered on Beaute Originelle, L’Oreal Professionnel’s international Fall/Winter 2011 Color Collection. Inspired by the fusion of high fashion and pure nature, Beauté Originelle interprets the rustic beauty of the untouched wilderness, the undeniable power of tribal forces and the free spirit of the savage mystique.

L'Oreal Professionnel Beaute Originelle: Precise and distinct color+shine

FLUID MOVEMENTS. Backdropped at the Resorts World Newport Performing Arts Theater, 1,000 seats were booked solid, all eagerly anticipating a fabulous show reminiscent of Cirque Du Soleil--yes complete with hanging acrobats and colorful dance attractions. The most highlighted portion?--Filipino hairdressers dressed to the nines admiring fellow colleagues' works of art. 

Wildly Natural--Talented performers light up the stage

Expect full on warm colors and tones for this Fall/Winter 2011 Color Collection. As interpreted by Paul Serville, L’Oreal Color Trophy International Guest Artist and Judge, Paul Serville, a man who lives and breathes beauty since 1968--a true example of being one of the world’s greatest hairdressers. Paul says, “I’ve never worked a day in my life because I’m so passionate about hairdressing. I can’t call this work because I love what I do.” He couldn't be a better choice to push and appreciate the Filipino talent a notch more. I love the look below--I wish i had her lovely locks!!

The Perfect Mix: Color, Shine and Cut by Paul Serville

Esteemed judges, include fashion designer Russel Villafuerte; top photographer Pat Dy; L'Oreal Professionnel Singapore Education Manager Dylan Sew; World Master of Hairdressing and International Guest Artist Paul Serville.

Categories and Winners:

Next Generation (for stylists 23years old and below)

Richelle Moradas of Hairshaft The Podium

Men's Best Image (for fashionable up to date look for men)

Rendelito Samot of Edwin Samot Salon, Nueno

Ladies' Best Image (to interpret the trend best suited for the Filipina)

Anthony Erlano of Davids Salon, Ali Mall, Cubao

Total Look: (best blend of cut,style and color using the revolutionary INOA)

Grand Winner: Richard Perello of Henri Calayag Salon, Makati

1st Runner Up: Hauelle Dongalo of Hair Studio, Davao

2nd Runner Up: Wesley Po of Angelo Falconi III Salon Professionals, Shell Almanza

Special thanks to L'Oreal Professionnel's Marketing and Education teams spearheaded by, Mr. Robbie Lizares and Ms. Yam Palisoc-Barcena, Marketing Manager and Artistic and Education Manager. L'Oreal Professionnel Fall Winter 2011 Beaute Originelle Collection available at your nearest Salons.